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By August 23, 2016

360 Virtual Reality is infiltrating the world at an unprecedented rate. Current trends suggest that the adoption of VR content will happen twice as fast as the adoption of HD televisions after their conception. YouTube 360 videos are integrated into every smart phone in the world with Facebook, major film studios, marketing firms, and filmmakers around the world are embracing this emerging medium to create new and exciting experiences.

Professionals aren’t the only ones excited about VR! Over 5 million people in the US have downloaded the Google Cardboard App, and that number is growing exponentially as people discover the entertainment options that are now possible.

YouTube now supports 360 Pre-Roll commercials which instantly engage viewers in their content. Anyone who can watch YouTube can view your 360VR Video. Think about the most epic viral video, Harlem Shake, or flash-mob...then imagine if you could experience these events like you were actually there! The creative possibilities to integrate your brand into a 360 experience is limitless.

Here is a sneak peak at one of our latest live event projects with KUSI's Brad Perry in 36o Virtual Reality. More to come soon! https://www.youtube.com/user/passageproductions


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Virtual Reality
By January 9, 2015

How Oculus Rift Is About to Reshape Marketing Creativity

Our team is constantly looking to be innovators in the film and tv industry. Passage Productions latest advancements have been in the up-and-coming world of virtual reality which include working with such revolutionary products as Oculus Rift and Google cardboard.

Time travel, flying cars, artificial intelligence and VR are all sci-fi staples—and we are in the lucky position of bringing one of those things to life. That said, the virtual-reality market is anything but a one-horse race. Google is gearing up to ship 500,000 units of its $5-or-less Cardboard VR headset, while the forthcoming $200 Samsung Gear VR, powered by Oculus software, has been met with great expectations. Meantime, Oculus Rift and Facebook are being extremely tight-lipped about details around their own consumer headset, though it's been reported it will hit the market sometime this year and will be priced anywhere from $200 to $400. Whether consumers will be willing to pay such a rich sum for the device could bar it from achieving scale in the near future. And scale, of course, is what most advertisers need to take it seriously. That may not be an issue for long: MarketsandMarkets projects that VR hardware will generate $66 million in revenue in 2015—a small total to be sure, but still a 164 percent increase from 2013. Naturally, gadget-native millennials will drive much of the market. According to a Deep Focus survey of 1,203 young adults, 51 percent had heard about Oculus and similar devices, with 41 percent signaling they were interested in trying one out.


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