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Virtual Reality
By January 9, 2015

How Oculus Rift Is About to Reshape Marketing Creativity

Our team is constantly looking to be innovators in the film and tv industry. Passage Productions latest advancements have been in the up-and-coming world of virtual reality which include working with such revolutionary products as Oculus Rift and Google cardboard.

Time travel, flying cars, artificial intelligence and VR are all sci-fi staples—and we are in the lucky position of bringing one of those things to life. That said, the virtual-reality market is anything but a one-horse race. Google is gearing up to ship 500,000 units of its $5-or-less Cardboard VR headset, while the forthcoming $200 Samsung Gear VR, powered by Oculus software, has been met with great expectations. Meantime, Oculus Rift and Facebook are being extremely tight-lipped about details around their own consumer headset, though it's been reported it will hit the market sometime this year and will be priced anywhere from $200 to $400. Whether consumers will be willing to pay such a rich sum for the device could bar it from achieving scale in the near future. And scale, of course, is what most advertisers need to take it seriously. That may not be an issue for long: MarketsandMarkets projects that VR hardware will generate $66 million in revenue in 2015—a small total to be sure, but still a 164 percent increase from 2013. Naturally, gadget-native millennials will drive much of the market. According to a Deep Focus survey of 1,203 young adults, 51 percent had heard about Oculus and similar devices, with 41 percent signaling they were interested in trying one out.


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Augmented Reality
By January 9, 2015

Augmented Reality Artist

Augmented reality is quickly gaining traction as a format for marketers to think outside of the box when producing video content for their clients and brands. Passage Productions had the opportunity to work with an Israel based company in creating an augmented reality project for a trade show.

Passage Productions strives to stay ahead of the rest by staying up to date with the current trends and styles. Passage Productions is excited to be partnered with the Shamir, an International eye lens company to produce the newest augmented reality craze, which is Aurasma. Aurasma is the one of the latest augmented reality apps that has been gaining popularity quite rapidly. Aurasma is a downloadable app for smartphones and tablets which brings print ads, brochures, and internet campaigns to life. You place your smartphone or tablet over an ad and the ad will start to play a video on your phone or tablet. San Diego Video Production Company Passage Productions was requested to produce high quality motion graphic animations to Shamir’s print ad campaign. Passage Productions used their latest production software for animation along with using their state of the art recording booth and sound studio to record voice over to bring the animations to life. Passage Productions has crafted 12 Aurasma videos for Shamir and are continually producing more. Keep a look out!


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