All posts by PassageProductions

By August 23, 2016

360 Virtual Reality is infiltrating the world at an unprecedented rate. Current trends suggest that the adoption of VR content will happen twice as fast as the adoption of HD televisions after their conception. YouTube 360 videos are integrated into every smart phone in the world with Facebook, major film studios, marketing firms, and filmmakers around the world are embracing this emerging medium to create new and exciting experiences.

Professionals aren’t the only ones excited about VR! Over 5 million people in the US have downloaded the Google Cardboard App, and that number is growing exponentially as people discover the entertainment options that are now possible.

YouTube now supports 360 Pre-Roll commercials which instantly engage viewers in their content. Anyone who can watch YouTube can view your 360VR Video. Think about the most epic viral video, Harlem Shake, or flash-mob...then imagine if you could experience these events like you were actually there! The creative possibilities to integrate your brand into a 360 experience is limitless.

Here is a sneak peak at one of our latest live event projects with KUSI's Brad Perry in 36o Virtual Reality. More to come soon! https://www.youtube.com/user/passageproductions


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Virtual Reality
By January 9, 2015

How Oculus Rift Is About to Reshape Marketing Creativity

Our team is constantly looking to be innovators in the film and tv industry. Passage Productions latest advancements have been in the up-and-coming world of virtual reality which include working with such revolutionary products as Oculus Rift and Google cardboard.

Time travel, flying cars, artificial intelligence and VR are all sci-fi staples—and we are in the lucky position of bringing one of those things to life. That said, the virtual-reality market is anything but a one-horse race. Google is gearing up to ship 500,000 units of its $5-or-less Cardboard VR headset, while the forthcoming $200 Samsung Gear VR, powered by Oculus software, has been met with great expectations. Meantime, Oculus Rift and Facebook are being extremely tight-lipped about details around their own consumer headset, though it's been reported it will hit the market sometime this year and will be priced anywhere from $200 to $400. Whether consumers will be willing to pay such a rich sum for the device could bar it from achieving scale in the near future. And scale, of course, is what most advertisers need to take it seriously. That may not be an issue for long: MarketsandMarkets projects that VR hardware will generate $66 million in revenue in 2015—a small total to be sure, but still a 164 percent increase from 2013. Naturally, gadget-native millennials will drive much of the market. According to a Deep Focus survey of 1,203 young adults, 51 percent had heard about Oculus and similar devices, with 41 percent signaling they were interested in trying one out.


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Augmented Reality
By January 9, 2015

Augmented Reality Artist

Augmented reality is quickly gaining traction as a format for marketers to think outside of the box when producing video content for their clients and brands. Passage Productions had the opportunity to work with an Israel based company in creating an augmented reality project for a trade show.

Passage Productions strives to stay ahead of the rest by staying up to date with the current trends and styles. Passage Productions is excited to be partnered with the Shamir, an International eye lens company to produce the newest augmented reality craze, which is Aurasma. Aurasma is the one of the latest augmented reality apps that has been gaining popularity quite rapidly. Aurasma is a downloadable app for smartphones and tablets which brings print ads, brochures, and internet campaigns to life. You place your smartphone or tablet over an ad and the ad will start to play a video on your phone or tablet. San Diego Video Production Company Passage Productions was requested to produce high quality motion graphic animations to Shamir’s print ad campaign. Passage Productions used their latest production software for animation along with using their state of the art recording booth and sound studio to record voice over to bring the animations to life. Passage Productions has crafted 12 Aurasma videos for Shamir and are continually producing more. Keep a look out!


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Parallax Photography
By January 9, 2015

Parallax Photography

Being a video production company doesn’t always mean that you only work in video, in fact it is quite the opposite. We are proficient in many areas of post production visual effects, but one of our favorite is implementing Parallax photography into a project.

Parallax is a displacement or difference in the apparent position of an object viewed along two different lines of sight, and is measured by the angle or semi-angle of inclination between those two lines. Nearby objects have a larger parallax than more distant objects when observed from different positions, so parallax can be used to determine distances. As the eyes of humans and other animals are in different positions on the head, they present different views simultaneously. This is the basis of stereopsis, the process by which the brain exploits the parallax due to the different views from the eye to gain depth perception and estimate distances to objects.

Animals also use motion parallax, in which the animals (or just the head) move to gain different viewpoints. For example, pigeons (whose eyes do not have overlapping fields of view and thus cannot use stereopsis) bob their heads up and down to see depth. The motion parallax is exploited also in wiggle stereoscopy, computer graphics which provide depth cues through viewpoint-shifting animation rather than through binocular vision. Applying this science to photography means that we need to break away from a traditional approach of photographing and look at a photograph in layers. Our team has developed not only complex process used to shoot Parallax photography, but also developed lighting techniques and post production processes that are done completely in-house.


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